(A short rant. With love.)
I love clean design.
I love nice typography, balanced layouts, smooth transitions.
But let’s be real: good design is not about how good it looks.
No.
Because if the flow doesn’t make sense, prettier won’t fix it.
If the logic is broken, it doesn’t matter how polished the screen is.
If users don’t understand what to do, no color choice is going to save it.
I’ve worked on projects where the visuals were beautiful — but the experience fell apart in real use. Opinionated defaults. Rigid sections. No system logic. When merchants tried to use it, they hit walls everywhere. That's when I started pushing beyond UI and asking better questions:
Some of the best UX decisions I’ve made weren’t visually “cool.”
They were things like:
No one claps for that.
But users stay longer. Devs build faster. Stakeholders stop complaining.
That’s the win.
And you shouldn’t try.
Good design is not the frosting.
It’s the foundation.
If your design only works when it looks good, it probably wasn’t working to begin with.
But I love when something makes sense.
That’s design.
Everything else is just surface.
